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This web site had the following in the web page, "Dedicated to the Collection of Ex Libris and Bookplate Art." Our analyzers noticed that the web page stated " Welcome to Ex Libris Art." The Website also said " The home of ex libris bookplates and other rare and collectible booklabels. Are rightly admired today as miniature works of art. Allowing collectors to build an affordable collection. Of original and often signed art works in a variety of print techniques such as etching, woodblock, intaglio and aquatint. Other ex libris collectors look at book ownership. Art Deco Ex Libris by Lynd Ward." The website's header had bookplates as the most important optimized keyword. It is followed by ex libris, ex-libris art, and ex-libris art prints which isn't as ranked as highly as bookplates. The next words exlibris-art.com uses is collectible bookplates. collectible ex-libris was included and could not be seen by search engines.